BRETT DALZELL UNDER ARMOUR PHANTOM SE
UNDER ARMOUR'S HOVR PHANTOM MIXES BOLD STYLE & PERFORMANCE

GUERILLA VIDEO BILLBOARDS PROJECTED AROUND 5x MANHATTAN LOCATIONS FOR THE PROMOTION OF THE UNDER ARMOUR PHANTOM. PASSERBY'S WERE PROMPTED TO RECORD THE VIDEO, UPLOAD TO SOCIAL, AND USE A DEDICATED HASHTAG FOR A CHANCE TO WIN THE SHOES.

Video Gfx: Louie McPherson








ADDITIONAL LINKS

THE PHANTOM 15: MEET THE INDUSTRY FOLKS TACKLING FITNESS THEIR OWN WAY