BRETT DALZELL PUMA RIDER
YOU CAN NOW VIRTUALLY TRY ON THE PUMA FUTURE RIDER WITH THIS AR APP

WE PARTNERED WITH AR-APP WANNAKICKS TO INTEGRATE THE NEWLY RELEASED PUMA RIDER INTO THEIR PROGRAM - ALLOWING FANS AND POTENTIAL BUYERS OF THE SHOE TO TRY THE SNEAKER ON VIA THEIR MOBILE PHONE.






HERE’S HOW THE INTERNET IS REIMAGINING THE PUMA SNEAKER OF THE FUTURE

FOR THE RELEASE OF THE PUMA RIDER - WE SELECTED SEVERAL HI-PROFILE AR AND VR DESIGNERS TO SEED THE PUMA RIDER TO & DESIGN A DIGITAL FUTURIST INTERPRETATION OF THE SNEAKER.

@vacades





@spicy.obj






THIS PUMA RIDER LOOKBOOK IS A TRIP BACK TO YOUR ARCADE DAYS

Photographer: Lasse Kusk
Director: Taka Arakawa









ADDITIONAL LINKS

UNBOXING PUMA'S FUTURE RIDER AND STYLE RIDER DECEMBER DROPS